DIAMOND SHAPES
Every Shape, Explained
Ten shapes, each with its own character. How each one is cut, the proportions to look for, where to spend on colour and clarity, and the settings that suit it.

Round Brilliant
The benchmark for sparkle, and the only shape with a full cut grade.

Oval
Round brilliance in a longer outline. Looks larger and lengthens the hand.

Cushion
Soft corners and old-world romance. Square or elongated.

Emerald Cut
Long step-cut facets and a hall-of-mirrors glow. Clarity shows.

Pear
A teardrop of light. Graceful, elongating and a little unexpected.

Princess
The square brilliant. Crisp corners, strong sparkle, good value.

Radiant
An emerald cut outline with brilliant fire. Bold and durable.

Marquise
Pointed at both ends. The largest-looking shape per carat.

Asscher
A square step cut with a windmill of light. Pure Art Deco.

Heart
The most literal symbol of love, and the most demanding to cut.