Why cut matters most
Colour, clarity and carat are largely set by nature. Cut is decided by the cutter. It determines how light enters a diamond, travels through it and returns to your eye, and so how bright and lively the stone looks.
A diamond with fine colour and clarity can look dull if it is poorly cut. A beautifully cut diamond with more modest grades can outshine it across the room. If you prioritise one C, make it cut.